Graphic Design & Branding Specialist
Creation of initial sketch idea and subsequent entire brand visuals, logo, identity and accompanying designs for Tradespotting’s Unreasonable Land and later the generative NFT project of the same name.
The monkey design and “bing bong the price is wrong” catchphrase came to me during the Gamestop Short Squeeze - I sent the idea to Jamie from the Tradespotting channel and the idea took off. From there, I was employed to design a number of graphics for the channel and accompanying merchandise.
From that, the generative NFT project at large was born - the concept being a web game (based at the fictional island of “Unreasonable Land”) where by purchase of an NFT one could travel through the levels, gaining stock trading knowledge and lessons as they go.
I created each inidividual character design one by one, by hand, and ensured each character change (monkey, dinosaur, tadpole) was pixel perfect to allow the shift of graphics and accompanying accessories throughout each design - as a nod to some of the oldest original games on the market.